![]() ![]() Finally, we are building new tools to help you steer users away from broken app versions with prompts to update.Developers who use these products see a reduction in unauthorized usage of 80% on average. We’re also expanding access to Automatic integrity protection for apps and games so anti-tamper and anti-piracy protection can be applied in “one-click” with no need to integrate an API in a backend server.We launched so you can monitor Play Integrity API service status and be notified of any issues. We’re rolling out a new beta integration option which gives Play Integrity API verdicts 10x faster. Play Integrity API lets you check that user actions and server requests come from unmodified versions of your app, running on genuine Android devices.Last year we prevented 1.4 million policy-violating apps from entering Google Play. Google Play Protect scans billions of apps each day across billions of Android devices to keep users safe from threats like malware and unwanted software.Protecting your users and your work is critical to a successful ecosystem, so we’ve continued to strengthen our platform-wide protections and roll out more tools to help you protect your apps. To help you validate your deep links, we're adding a simple way to compare your app to your web experience for a given URL, side-by-side.įind out more in our deep links talk, “ Optimize app experiences with deep linking.”Įnhanced privacy and security protection for developers and users Coming soon, we’ll make it easier for you to rationalize your web-to-app mapping with a convenient way to review your top website URLs alongside their deep link status. This page flags broken deep links and provides contextual guidance on how to fix them. Last year, we launched a Play Console page dedicated to deep links.Learn more in our “ Boost your revenue with Play Commerce” session.įinally, we’re also working to increase the effectiveness of your marketing-to-sales funnel. Our commerce platform continues to evolve by improving access to buyers with new payment methods, exploring expanded billing options through our user choice billing pilot, and investing in secure purchase experiences that prevented over $2 billion in fraudulent and abusive transactions in 2022.This year, we launched multiple prices per billing period so you can provide different auto-renewing and prepaid plan prices as desired, like giving “VIP” users recurring discounts. We’ve also made new updates to subscriptions to help you expand your reach, increase conversions, and improve retention.Experiment with different price points across markets and identify when you may be pricing yourself out of a sale or undervaluing your in-app products.įeature in-app products on your store listing and nominate them for further promotion across Play surfaces Soon, you’ll be able to run price experiments for in-app products right within Play Console.We’re also rolling out new features that leverage Play’s reach, expertise, and technologies to help you more effectively generate revenue. Learn more with this article and I/O session, “ What great quality looks like on Play.” Today, we launched a unified framework for app and game quality that explains how we evaluate quality across a number of dimensions for promotion and featuring.Because it’s so important, we’re sharing more insights into how we think about quality and improving our tooling to help you meet these goals. To be eligible for these new growth opportunities, your app or game needs to be of high quality and deliver the great experiences your users expect. Check it out in Play Console under “Promotional content performance reports.” To enhance how and where your Promotional content is viewed on Play, we’re updating our reporting so you can track and optimize your events’ direct performance. ![]() New Play surfaces showcase your most exciting content Now you can design for different audiences by simply creating a base listing, then overriding specific elements. All these new tools mean managing more listings, so we’re launching store listing groups to streamline the process.These will allow you to serve custom listings to users coming from specific ads on AdMob and YouTube so you can create a more seamless user experience from Google Ads to Google Play. Soon, we’ll launch custom store listings for Google Ads App campaign ad groups.Now, in addition to tailoring by country and pre-registration status, you can also customize your listing for inactive users, highlighting why they should give your app or game another chance. Last year, we gave every title the ability to create at least 50 custom store listings.These updates can help you craft better and more personalized content to drive more audience growth. More store listing enhancements designed to drive growthĪttracting users is the foundation of any app business, and it all starts with your store listing. ![]()
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